This, THIS is what I am talking about. Web design and page layout together like chocolate and peanut butter. The design and the functionality complement each other perfectly. This is what all those clunky online magazines are trying to do, but instead are practically useless when it comes to creating engaging online content. Big Cartel is the force behind the site, it’s a special feature they developed in celebration of their 100,000th shop, Lillian Crowe.