This. This will change the cycling world. I’ve long been complaining about the poor helmet options out there, especially for ladies. It’s hard to find the correct size and most people don’t even wear them correctly. It’s just dump design, period, with crap decoration on top of it. As if ladies must be enticed to wear helmets that have been feminized with some girly version of the logo (looking at you, Bern) or some child-like floral pattern, it’s patronizing and insulting. Smacks of dudes designing for what they think all women want, without actually bothering to ask any of us. But the invisible bike helmet is not about vanity, it’s just a better solution to the whole problem. By designers Anna Haupt and Terese Alstin, there’s 7+ years of research and funding that have gone into the project, which I hope will continue to grow. Right now it retails for $600 which isn’t exactly accessible and if it gets deployed then you need to buy new one (though I would imagine insurance would cover this cost), but fingers crossed this will change as word spreads. Seriously, watch the video if you haven’t already. It will take your breath away.